Matomo is a web analytics platform that is very popular. The software used to be called Piwik and was renamed Matomo in 2018. The Japanese word means honest and this is precisely the value that the platform aims to represent. Consequently, not only is the software is open source, but users also have full control over their data. On its own homepage, it is even described as an ethical alternative to the well-known market leader in web analytics.
Furthermore, the platform can be hosted on-premise as well as in the provider’s cloud. In addition to extensive functions in the standard versions, you can unlock premium features as needed. All in all, not only data protection fans should take a closer look here.