{"id":20301,"date":"2020-07-15T16:26:27","date_gmt":"2020-07-15T14:26:27","guid":{"rendered":"https:\/\/www.sms77.io\/?p=20301"},"modified":"2023-02-16T11:41:20","modified_gmt":"2023-02-16T10:41:20","slug":"how-sms-and-landing-pages-hit-the-mark-with-your-customers","status":"publish","type":"post","link":"https:\/\/www.seven.io\/en\/blog\/how-sms-and-landing-pages-hit-the-mark-with-your-customers\/","title":{"rendered":"How SMS and landing pages hit the mark with your customers"},"content":{"rendered":"

The marketing landscape has been very contested since its beginnings. Again and again, it is necessary to come up with ideas to stand out from the competition. Perhaps you too are asking yourself the question of how you can reach your target group directly and personally, and\u00a0additionally convince them with great design. Have you thought about SMS? No? We have an idea how you can use the good reputation of SMS to achieve your goals: Send a link to your new landing page.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

What is a landing page?<\/h3>\n

In short, a landing page is a single website on which a certain product or service is offered. It is a reduced page, which is designed to achieve a very specific conversion. This means that there is ONE target per landing page. You want your customer to subscribe to the newsletter? Then everything that the visitor sees at first glance should show them what added value the newsletter offers. You also want to sell a specific product? Off to another page with it!<\/p>\n<\/div><\/div><\/div><\/div><\/div>

An excellent landing page also helps to achieve a better quality score on GoogleAds.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

What do I need a landing page for?<\/h3>\n

So, if you think: “But why do I need a landing page, my customers will find what they are looking for on my website”, you are certainly not alone. But it is a fact that people who search the internet for something only stay on a page for a very<\/strong> short amount of time if they feel that they might not find what they are looking for.<\/p>\n

However, if they see the information relevant to them at first glance, the bounce rate is much lower and the conversion rate much higher. In short, this means: Your customers perceive you as relevant and are more inclined to buy your product or use your services.<\/p>\n

The big advantage is that you can also create different versions of this site, tailored to different target groups. In addition, A\/B tests can be carried out very easily with different landing pages. Thus, you can improve your conversion rate even more, make your targeting more precise and increase the return on investment.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

What is it supposed to look like?<\/h3>\n

As far as the design is concerned, there are hardly any limits to your imagination. However, obviously you have to consider a couple of things when creating a landing page. The design of landing pages costs money if you do not design them yourself and even if you do, you will have to invest time.<\/p>\n

However, there is one characteristic that your landing page has to fulfill in any case. Without any discussion, without compromise. It must<\/b> be optimized for mobile viewing so that it looks good on different mobile devices. It is also worth investing a few extra coins for this. If the landing page is not easy to use, your customers will leave in an instant. Of course, this is especially true for landing pages that you want to send via SMS, but nowadays your website should always be designed responsively, anyway.<\/p>\n

Once this important factor has been secured, there are still some other points you should consider:<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>