{"id":89912,"date":"2023-06-27T09:35:52","date_gmt":"2023-06-27T07:35:52","guid":{"rendered":"https:\/\/www.seven.io\/?p=89912"},"modified":"2023-05-12T09:57:18","modified_gmt":"2023-05-12T07:57:18","slug":"sms-marketing-in-germany","status":"publish","type":"post","link":"https:\/\/www.seven.io\/en\/blog\/sms-marketing-in-germany\/","title":{"rendered":"SMS marketing in Germany: everything you need to know"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Overview of SMS marketing in Germany<\/h2>\n<p>SMS marketing is an effective way to contact customers and inform them about offers and news. In Germany, there are certain laws and regulations that companies need to follow to ensure that they contact their customers in a legal way. In this article, we provide an overview of the most important aspects of SMS marketing in Germany and show you how to launch a successful campaign.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.seven.io\/en\/blog\/sms-marketing-in-germany\/#introduction_to_sms_marketing\" title=\"Introduction to SMS Marketing\">Introduction to SMS Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.seven.io\/en\/blog\/sms-marketing-in-germany\/#relevant_laws_and_regulations\" title=\"Relevant laws and regulations\">Relevant laws and regulations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.seven.io\/en\/blog\/sms-marketing-in-germany\/#advantages_of_sms_marketing\" title=\"Advantages of SMS marketing\">Advantages of SMS marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.seven.io\/en\/blog\/sms-marketing-in-germany\/#target_groups_and_areas_of_application\" title=\"Target groups and areas of application\">Target groups and areas of application<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.seven.io\/en\/blog\/sms-marketing-in-germany\/#success_factors_for_an_effective_sms_marketing_campaign\" title=\"Success factors for an effective SMS marketing campaign\">Success factors for an effective SMS marketing campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.seven.io\/en\/blog\/sms-marketing-in-germany\/#checklist\" title=\"Checklist\">Checklist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.seven.io\/en\/blog\/sms-marketing-in-germany\/#overview_of_the_most_important_resources\" title=\"Overview of the most important resources\">Overview of the most important resources<\/a><\/li><\/ul><\/nav><\/div>\n\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><span class=\"ez-toc-section\" id=\"introduction_to_sms_marketing\"><\/span>Introduction to SMS Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SMS marketing is a form of <a href=\"https:\/\/en.wikipedia.org\/wiki\/Direct_marketing\" target=\"_blank\" rel=\"noopener\">direct marketing<\/a>. This means that potential or existing customers are addressed directly and thus actively come into contact with your offer, instead of passively, as in the case of outdoor advertising, for example. Direct marketing is usually characterized by a high degree of individualization.<\/p>\n<p>SMS marketing is personal and close to the customer. In addition, SMS are opened and read much more quickly than promotional e-mails, for example. The opening rate itself is also much higher.<br \/>\nSMS marketing in Germany offers a lot of chances for companies because it is not as common as, for example, in the US.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><span class=\"ez-toc-section\" id=\"relevant_laws_and_regulations\"><\/span>Relevant laws and regulations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SMS marketing is subject to strict rules in many countries. For your SMS marketing in Germany, you have to pay attention to the DSGVO in particular. It is easier to comply with the DSGVO if you choose a reliable and reputable SMS gateway that has its server locations in Germany or in other EU countries.<\/p>\n<p>When choosing a provider, our article will help you: <a href=\"\/en\/blog\/choose-a-bulk-sms-provider\/\">What to look for when choosing a bulk SMS provider<\/a>.<\/p>\n<p>It is also particularly important that your recipients have consented to receive promotional SMS. Different types of SMS are subject to different rules. <a href=\"\/en\/blog\/transactional-sms-vs-promotional-sms-overview\/\">Transactional SMS<\/a>, for example, are treated differently than promotional SMS. For you it is especially important: If a recipient consents to receive transactional SMS, this does NOT mean that you can also send them promotional SMS.<\/p>\n<p>For more information on the basics, see our blog post on <a href=\"\/en\/blog\/how-the-double-opt-in-works-plus-legal-basis-for-sending-sms\/\">legal basics for sending SMS and double opt-in<\/a>.<\/p>\n<p>We would like to point out that we advise our customers to discuss their individual case with their in-house legal counsel to be on the safe side.<\/p>\n<p>We do not guarantee the completeness, accuracy or timeliness of our information.<\/p>\n<\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-actionbox color_secondary controls_bottom\"><div class=\"w-actionbox-text\"><div class=\"w-actionbox-description\"><p>If you also want to send advertising SMS to countries other than Germany, different and also strict rules may apply. Find out in detail about the rules in the recipient country.<br \/>\nYou can find an initial overview in our blog post on sending SMS internationally.<\/p>\n<\/div><\/div><div class=\"w-actionbox-controls\"><a class=\"w-btn us-btn-style_8\" href=\"\/en\/blog\/international-communication-these-country-specific-rules-you-must-observe-in-your-sms-campaign\/\"><span class=\"w-btn-label\">Read blogpost<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><span class=\"ez-toc-section\" id=\"advantages_of_sms_marketing\"><\/span>Advantages of SMS marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As mentioned above, SMS marketing offers several advantages. The most important ones are:<\/p>\n<ul>\n<li>A high opening rate of up to 98 percent<\/li>\n<li>A fast opening (approx. 90% within the first five minutes) also enables short-term communication<\/li>\n<li>The very personal touch<\/li>\n<li>Easy to personalize with a well-maintained database<\/li>\n<li>Often cheaper compared to other advertising media (such as print or television advertising)<\/li>\n<li>Enables effective asynchronous communication without being impersonal<\/li>\n<li>SMS reach all cell phones without extra effort for the owners<\/li>\n<\/ul>\n<p>Use all these advantages to benefit from SMS as a strong partner in your communication.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><span class=\"ez-toc-section\" id=\"target_groups_and_areas_of_application\"><\/span>Target groups and areas of application<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Basically, there is only one group that you cannot reach via an SMS marketing campaign: People, without cell phones. Of course, it&#8217;s still important to segment your target audiences to give your customers the best possible experience to ensure the success of your campaign.<\/p>\n<p>The good thing is that since you need consent from your recipients, you already know that your messages are wanted. That&#8217;s why it&#8217;s especially important that you draw very accurate conclusions about different audiences and their needs based on the data you already have.<\/p>\n<p>SMS are used for different purposes in almost every industry. When it comes to SMS marketing in Germany, it is mainly the retail and online trade, freelancers and the hospitality industry that benefit from personalized short messages. Effectively, however, any company with direct customer contact can use SMS profitably.<\/p>\n<p>The most common promotional SMS are:<\/p>\n<ul>\n<li>Exclusive offers, such as early-bird pricing or earlier access to the new collection.<\/li>\n<li>Highly personalized product offers<\/li>\n<li>Invitations to special events<\/li>\n<li>Newsletters or other promotional updates<\/li>\n<li>Upselling messages<\/li>\n<li>Referral marketing messages<\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-actionbox color_secondary controls_bottom\"><div class=\"w-actionbox-text\"><div class=\"w-actionbox-description\"><p>Want to learn more about audience segmentation for SMS campaigns?<br \/>\nRead our blogpost on customer segmentation for more details.<\/p>\n<\/div><\/div><div class=\"w-actionbox-controls\"><a class=\"w-btn us-btn-style_8\" href=\"\/en\/blog\/successful-customer-segmentation-sms-campaign\/\"><span class=\"w-btn-label\">Read blogpost<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><span class=\"ez-toc-section\" id=\"success_factors_for_an_effective_sms_marketing_campaign\"><\/span>Success factors for an effective SMS marketing campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>What does a successful SMS marketing campaign need? There are many factors that lead to success. In addition to the <strong>consent<\/strong> mentioned above, the <strong>relevance of the message<\/strong> is particularly important.<\/p>\n<p>On the one hand, for a message to be relevant, it is important that you know your <strong>target audience<\/strong> and have segmented it accordingly. On the other hand, the content of the message must have a specific goal, be brief but appealing and personalized, and contain a <a href=\"https:\/\/en.wikipedia.org\/wiki\/Call_to_action_(marketing)\" target=\"_blank\" rel=\"noopener\">call to action<\/a>.<\/p>\n<p>To optimize your campaign, you should also <a href=\"\/en\/products\/number-validation\/hlr-lookup\/\"><strong>validate your contacts&#8217; numbers<\/strong><\/a>. Sorting out invalid numbers will save you money and ensure that your contact database is always well maintained.<\/p>\n<p>It is also important at what <strong>time<\/strong> you send your SMS. While in other countries it is forbidden to send promotional SMS at certain times, in Germany you have more options. Nevertheless, you should definitely stick to common contact times. Don&#8217;t send promotional SMS late in the evening, at night or very early in the day. The right timing can be crucial sometimes. A text message that needs to reach a team leader effectively will most likely need to reach her at a different time than if you want to reach a mother on maternity leave, for example.<\/p>\n<p>Last but not least, <strong>personalization<\/strong> is a crucial factor. Take full advantage of the fact that SMS is perceived as a very personal medium. Address your recipients by first or last name <a href=\"https:\/\/help.seven.io\/en\/personalized-sms\" rel=\"noopener\">using placeholders<\/a>, and also use other data you have about your recipients. The important thing here is to strike a balance: Be personal, but not intrusive. Successful personalization stands or falls on the quality of your data \u2013 so make sure everything is correct before you send out your campaign.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><span class=\"ez-toc-section\" id=\"checklist\"><\/span>Checklist<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Want to get started with SMS marketing in Germany? We have prepared a checklist that you can use to make sure you have thought of everything.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><label class=\"container\"><input type=\"checkbox\" \/> I have the explicit consent of all recipients to receive promotional text messages<\/label><\/p>\n<p><label class=\"container\"><input type=\"checkbox\" \/> I have reviewed all privacy policies and know that I can comply with them<\/label><\/p>\n<p><label class=\"container\"><input type=\"checkbox\" \/> I know my target audience and have segmented it if necessary<\/label><\/p>\n<p><label class=\"container\"><input type=\"checkbox\" \/> I have validated my recipients&#8217; numbers and weeded out invalid numbers<\/label><\/p>\n<p><label class=\"container\"><input type=\"checkbox\" \/> My SMS marketing campaign follows a clearly stated objective<\/label><\/p>\n<p><label class=\"container\"><input type=\"checkbox\" \/> My SMS contains an appealing message and a clear call to action<\/label><\/p>\n<p><label class=\"container\"><input type=\"checkbox\" \/> I know at what time I want to send out my SMS campaign<\/label><\/p>\n<p><label class=\"container\"><input type=\"checkbox\" \/> I have proofread my SMS and then pre-planned it<\/label><\/p>\n<p><label class=\"container\"><input type=\"checkbox\" \/> I am prepared to evaluate my SMS campaign<\/label><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><span class=\"ez-toc-section\" id=\"overview_of_the_most_important_resources\"><\/span>Overview of the most important resources<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You would like to learn more? Find an overview of the blogposts mentioned in the article here:<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><a href=\"https:\/\/www.seven.io\/de\/blog\/transaktions-sms-vs-werbe-sms-ueberblick\/\" aria-label=\"blog_transaktionVSWerbeSMS_header\" class=\"w-image-h\"><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.seven.io\/wp-content\/uploads\/blog_transaktionVSWerbeSMS_header-600x400.png\" class=\"attachment-us_600_400_crop size-us_600_400_crop\" alt=\"Transactional SMS vs. promotional SMS - the overview\" loading=\"lazy\" \/><\/a><\/div><div class=\"w-separator size_custom\" style=\"height:5px\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\"><a href=\"\/en\/blog\/transactional-sms-vs-promotional-sms-overview\/\">Transactional SMS vs. promotional SMS \u2013 The overview<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><a href=\"https:\/\/www.seven.io\/de\/blog\/rechtsgrundlagen-beim-sms-versand-und-double-opt-in\/\" aria-label=\"doubleoptin_rechtsgrundlagen_header\" class=\"w-image-h\"><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.seven.io\/wp-content\/uploads\/doubleoptin_rechtsgrundlagen_header-600x400.jpg\" class=\"attachment-us_600_400_crop size-us_600_400_crop\" alt=\"Overview on the legal basis for sending SMS and the double opt in\" loading=\"lazy\" \/><\/a><\/div><div class=\"w-separator size_custom\" style=\"height:5px\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\"><a href=\"\/en\/blog\/how-the-double-opt-in-works-plus-legal-basis-for-sending-sms\/\">How the double opt-in works, plus the legal basis for sending SMS<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><a href=\"https:\/\/www.seven.io\/de\/blog\/kundensegmentierung-fuer-sms-kampagne\/\" aria-label=\"blog_kundensegmentierung_header\" class=\"w-image-h\"><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.seven.io\/wp-content\/uploads\/blog_kundensegmentierung_header-600x400.png\" class=\"attachment-us_600_400_crop size-us_600_400_crop\" alt=\"Die Kundensegmentierung ist auch f\u00fcr SMS-Kampagnen wichtig\" loading=\"lazy\" \/><\/a><\/div><div class=\"w-separator size_custom\" style=\"height:5px\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\"><a href=\"\/en\/blog\/successful-customer-segmentation-sms-campaign\/\">The successful customer segmentation for your SMS campaign<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><a href=\"https:\/\/www.seven.io\/de\/blog\/internationaler-sms-versand-diese-laenderspezifischen-regeln-muessen-sie-beachten\/\" aria-label=\"smartphone-2294899\" class=\"w-image-h\"><img decoding=\"async\" width=\"595\" height=\"400\" src=\"https:\/\/www.seven.io\/wp-content\/uploads\/2018\/01\/smartphone-2294899.jpg\" class=\"attachment-us_600_400_crop size-us_600_400_crop\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.seven.io\/wp-content\/uploads\/2018\/01\/smartphone-2294899.jpg 2560w, https:\/\/www.seven.io\/wp-content\/uploads\/2018\/01\/smartphone-2294899-300x202.jpg 300w, https:\/\/www.seven.io\/wp-content\/uploads\/2018\/01\/smartphone-2294899-768x516.jpg 768w, https:\/\/www.seven.io\/wp-content\/uploads\/2018\/01\/smartphone-2294899-1024x688.jpg 1024w, https:\/\/www.seven.io\/wp-content\/uploads\/2018\/01\/smartphone-2294899-600x403.jpg 600w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\" \/><\/a><\/div><div class=\"w-separator size_custom\" style=\"height:5px\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\"><a href=\"\/en\/blog\/international-communication-these-country-specific-rules-you-must-observe-in-your-sms-campaign\/\">International communication \u2013 these country-specific rules should be observed in your SMS campaign<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">Do you still have questions about SMS marketing in Germany?<\/p>\n<p style=\"text-align: center;\"><a href=\"\/en\/company\/contact\/\">Leave us a message<\/a> or a comment below this post. We look forward to hearing from you.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium with_line width_default thick_1 style_solid color_text align_center with_text with_content\"><div class=\"w-separator-h\"><p class=\"w-separator-text\"><span>All the best<\/span><\/p><\/div><\/div><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"289\" height=\"38\" src=\"https:\/\/www.seven.io\/wp-content\/uploads\/2017\/09\/img2.png\" class=\"attachment-full size-full\" alt=\"Ihr sms77 Team\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\"><em>Header picture by ViewApart via iStock<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Overview of SMS marketing in Germany SMS marketing is an effective way to contact customers and inform them about offers and news. In Germany, there are certain laws and regulations that companies need to follow to ensure that they contact their customers in a legal way. In this article, we provide an overview of the...","protected":false},"author":1,"featured_media":89762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[403],"tags":[5274,5519,256],"class_list":["post-89912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-en","tag-news-trends","tag-news-trends-en-6","tag-sms-marketing-en"],"_links":{"self":[{"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/posts\/89912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/comments?post=89912"}],"version-history":[{"count":15,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/posts\/89912\/revisions"}],"predecessor-version":[{"id":89936,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/posts\/89912\/revisions\/89936"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/media\/89762"}],"wp:attachment":[{"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/media?parent=89912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/categories?post=89912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/tags?post=89912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}